Keywords in SEO play a pivotal role in promoting your online presence. But what really is an SEO keyword? Let's explore.

In digital marketing, a keyword is a particular term or expression that users input on search engine sites when they are searching for a particular service, product or information. Search engine optimization (SEO) heavily relies on the use of these keywords in ranking websites.

The power behind SEO keywords lies in their ability to connect what users are searching for to the content that your website is providing. Effectively using these keywords will help pull in the right audience and improve the likelihood of leads.

Having established the concept of an SEO keyword, let's look at methods for efficiently using keywords. Enhancing the use of keywords calls for a balance. You'd want to include relevant keywords to attract search engines but not overly saturate your content with them.

One way is placing the keyword in your content’s title. This not only helps in ranking, but also makes your content more relevant to the searcher's query. Also, consider using keywords in the meta description and headers of your website, as these are spots where search engines tend to look.

Furthermore, it's crucial to choose keywords that correlate with your target audience. This means understanding their lingo, their searching habits and their requirements.

In conclusion, a well-chosen here SEO keyword can act as a bridge between what a person is looking for and the service or information you provide. It's a essential tool to succeed in the aggressive world of digital marketing. However, as with all tools, using it correctly is the key to unlocking its full potential.